By Darren Barefoot, Open ForumTreat online customers as if they’re standing in front of you. The anonymity of the web sometimes makes us behave less personably to our fellow netizens. When interacting with others online‚ particularly when you receive criticism‚ ask yourself how you would react if they were in your office in a bricks and mortar business.
Abandon the superlatives and spin. The more intelligent your customer, the more heightened their distaste for unearned self-praise. Tell people what your product is, and why it’s good. Praise works much better when it comes from a third-party; that’s why media relations and user testimonials work so well.
